Business Development Executive/Sales

We are looking for a resilient, empathic business development executive to contribute to the growth of our company. Business development executives are responsible for finding and retaining clients, encouraging extant clients to purchase added products or features, and remaining abreast of changes in consumption. You will also be required to build capacity in staff through regular training and mentorship.

To be successful as a business development executive, you should attend networking events with the intention of attracting and retaining clientele. Ultimately, an outstanding business development executive will keep a close eye on clients’ feedback to ensure that our products and services always exceed expectations.

Business Development Executive Responsibilities:

  • Familiarizing yourself with all products and services offered by our company.
  • Procuring new clients through direct contact, word-of-mouth, and collaboration with the marketing department.
  • Attending networking activities to research and connect with prospective clients.
  • Maintaining meaningful relationships with existing clients to ensure that they are retained.
  • Suggesting upgrades or added products and services that may be of interest to clients.
  • Crafting business proposals and contracts to draw in more revenue from clients.
  • Negotiating with clients to secure the most attractive prices.
  • Equipping staff with the technical and social skills needed to enhance sales.
  • Reviewing clients’ feedback and implementing necessary changes.
  • Remaining in tune with trends in consumption to ensure that our offerings remain relevant.

Business Development Executive Requirements:

  • Degree in marketing, business administration, or similar.
  • Extensive sales experience.
  • Intuitive and insightful, particularly regarding human behavior.
  • Ability to generate revenue by identifying pain points and suggesting suitable products or services.
  • Professional yet affable disposition.
  • Neat, well-groomed appearance.
  • Great networking skills.
  • Excellent written and verbal communication.
  • Resourceful, with outstanding research skills.
  • Emboldened by challenges.

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Search Engine Optimization

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field

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Social Media Marketing Executive

Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction. Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Works with various company departments to promote the overall brand through social media channels.

Social Media Executive Job Duties:

  • Oversees all company social media accounts management
  • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
  • Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
  • Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
  • Audits and analyses social media presences, including digital advertising costs and returns
  • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
  • Interviews hires, and trains social media team members
  • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
  • Monitors and develops reports on competitor activity within social media spaces

Social Media Executive Skills and Qualifications:

  • Extensive Knowledge of Social Media Platforms
  • Web Proficiency, Computer Software Proficiency
  • Team Management Experience, Advertising
  • Copywriting, Content Creation
  • Public Relations and Brand Marketing Experience
  • Proofreading and Editing Skills
  • Interpersonal Skills
  • Strong Verbal and Written Communication Skills
  • Customer Service Skills

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