Web 3.0

Web 3.0 and it’s part in Transforming the Ownership of Data

Web 3.0 sounds fancy and complicated, doesn’t it? 

Let me break it down for you in this article.

Web 3.0 focuses on decentralization to create a level of transparency. Instead of centralized agencies, smart contracts will control user data and transactions. 

This third version of the internet is a step up from web 2.0. Internet sharing has skyrocketed in web 2.0. This has led to colossal volumes of data and content. 

Tech giants like Apple, Amazon, Microsoft, Google, and Meta control such data. As a result, consumers were losing their freedom of privacy when they accepted the terms and conditions of these companies. 

Without accepting the terms and conditions, users could not gain access to their services.

Now, this was a problem.

As a solution, web 3.0 was introduced to give people control over their data. This internet version will rule out hacking. while ensuring data privacy and security.

Blockchain and Web 3.0

Blockchain works on the concept of distributed ledger technology. It stores digital records without a centralized authority. 

This technology uses distributed consensus which makes it harder to alter the data. Alteration is impossible without altering the entire network. 

As a result, the system becomes extremely secure.

Blockchain technology is being used to build Web 3.0. 

In addition to this, cryptocurrencies and various NFTs (Non-fungible tokens) work on blockchain technology. 
The third web model checks all the boxes by being intelligent, autonomous, and open.

Features and Specifications of Web 3.0

Web 3.0


Offers users a seamless trading experience without worrying about hacking issues.

Privacy and Confidentiality

Since everything is decentralized, this eliminates the middle man, and with it the monopoly provision.


Data can be accessed across numerous applications without the need for a specific platform.

Permissionless Blockchain

There will be no gender, income, or geographic restrictions, so everyone will be able to connect with the network.

Business Development Executive/Sales

We are looking for a resilient, empathic business development executive to contribute to the growth of our company. Business development executives are responsible for finding and retaining clients, encouraging extant clients to purchase added products or features, and remaining abreast of changes in consumption. You will also be required to build capacity in staff through regular training and mentorship.

To be successful as a business development executive, you should attend networking events with the intention of attracting and retaining clientele. Ultimately, an outstanding business development executive will keep a close eye on clients’ feedback to ensure that our products and services always exceed expectations.

Business Development Executive Responsibilities:

  • Familiarizing yourself with all products and services offered by our company.
  • Procuring new clients through direct contact, word-of-mouth, and collaboration with the marketing department.
  • Attending networking activities to research and connect with prospective clients.
  • Maintaining meaningful relationships with existing clients to ensure that they are retained.
  • Suggesting upgrades or added products and services that may be of interest to clients.
  • Crafting business proposals and contracts to draw in more revenue from clients.
  • Negotiating with clients to secure the most attractive prices.
  • Equipping staff with the technical and social skills needed to enhance sales.
  • Reviewing clients’ feedback and implementing necessary changes.
  • Remaining in tune with trends in consumption to ensure that our offerings remain relevant.

Business Development Executive Requirements:

  • Degree in marketing, business administration, or similar.
  • Extensive sales experience.
  • Intuitive and insightful, particularly regarding human behavior.
  • Ability to generate revenue by identifying pain points and suggesting suitable products or services.
  • Professional yet affable disposition.
  • Neat, well-groomed appearance.
  • Great networking skills.
  • Excellent written and verbal communication.
  • Resourceful, with outstanding research skills.
  • Emboldened by challenges.

Apply Now

Search Engine Optimization

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.


  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field

Apply Now

Social Media Marketing Executive

Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction. Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Works with various company departments to promote the overall brand through social media channels.

Social Media Executive Job Duties:

  • Oversees all company social media accounts management
  • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
  • Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
  • Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
  • Audits and analyses social media presences, including digital advertising costs and returns
  • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
  • Interviews hires, and trains social media team members
  • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
  • Monitors and develops reports on competitor activity within social media spaces

Social Media Executive Skills and Qualifications:

  • Extensive Knowledge of Social Media Platforms
  • Web Proficiency, Computer Software Proficiency
  • Team Management Experience, Advertising
  • Copywriting, Content Creation
  • Public Relations and Brand Marketing Experience
  • Proofreading and Editing Skills
  • Interpersonal Skills
  • Strong Verbal and Written Communication Skills
  • Customer Service Skills

Apply Now

Local Lead Generation

What is Local Lead Generation?

Tips and Tricks to Increase Local Leads Online!

You might be familiar with Lead Generation. Well, Local Lead Generation is just a modification of that. The agenda here is to attract people from the neighbourhood or within the city.

For businesses dealing with products and services relevant to only Locals, this is the best gift.

The surprising fact is that scoring leads locally is easier than getting countrywide or international ones. Although it is advisable to work on one location at a time to get good results.

Let us Dive into how we use Search Engine Optimization to get Local Leads.

Organic Search for Local Lead Generation

Local Lead Generation

Google is the first place people visit to search for a nearby restaurant, store, or any other location. Am I right, or am I right?

Optimizing your website to rank higher for Google’s search is the only way you can go about this. Check this out for ranking higher organically in local search results.

Google Ads

Local Lead Generation
With Google Ads, you can easily be shown on top of the results.
The pros of these ads are :

  • Increased website visits.
  • More number of calls.
  • Higher amount of footfalls.

However, it also has some drawbacks:

  • You have to pay an Ad cost for each click.
  • Ads are not considered authentic results by people familiar with Paid Ads.

Facebook Paid Ads

Local Lead Generation

Facebook ads have the feature where advertisers can target people within a certain location.
With such a targeted audience, you can show your ads to only the local community.

In addition to this, Facebook ads are cheaper than Google ads.
And Facebook ads are not just limited to Facebook. The ads will be visible on Instagram, in Apps, and other places covered within the campaign.


Marketing is not the same. Even if the businesses’ customers are from the neighbourhood, it is quite effective to use digital marketing to get more footfalls. With local search, non-locals that are visiting the surroundings can also be reached and attracted to the place of business.

Drop any questions that you have regarding Local Lead Generation in the Comments Below!

You can read our other blogs!

Brand Optimization

Brand Optimization

Online Advertising or Brand Optimization is the process or methodology of making it perfect, functional and effective with the help of available resources and cost. …
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Social Media Marketing

Get More People to Register for your Winter Treks with Social Media Marketing?

Trekking and hiking categories are getting increasing attention among the Gen-Zs and Millennials. Natural experiences are now preferred over luxurious ones because people are becoming more eco-conscious. But along with this, the industry is getting more competitive than ever. That is why you need to regularly optimize your social media presence to market your outdoor activities.

Here’s how you can do that:

Use Visual Content for Social Media Marketing
Social Media Marketing

Think about how people are going to judge your tours. Obviously, by photos and videos uploaded by you or the trekkers on Social Media or the website.

The scenic panoramas, landmarks and aesthetic photos spots will attract all the photophilic towards your tours. With such content, your marketing and sales efforts will be much more effective.

Upload Regularly on Social Media
Social Media Marketing

If you have a limited budget, social media is the best place to score leads for your upcoming treks.

Share photos and videos of your previous tours in addition to resharing the participants’ stories and posts. This will ensure that the potential customers can understand how great the trip is going to be. By looking at the visual content, they will be able to feel the thrill as well.

Add Hashtags and Location to the Posts
Social Media Marketing

Potential customers will search for the locations as well as hashtags (#) to see the places that people have visited. In those posts, people will look for the name of the tour operators. If it is a post from the agency itself, the name will show on top of the post. However, the operator’s name can also be identified if it has been tagged or mentioned.

Add Testimonials and Reviews
Social Media Marketing

Tour operators are chosen by customers because of their inherent trustworthiness. So, online popularity, testimonials, and customer reviews play an important role here.

Use Paid Promotions to Support Organic Marketing

Facebook offers a range of ads to boost engagement, reactions, website traffic, and lead generation. Using these ads will increase the number of qualified leads, and ultimately sales.

For more tips on Social Media Marketing for Travel Agencies, get in touch with us.

Let us know which Travel agency’s marketing campaign did you think was witty in the Comments below.

You can read our new blogs!

Brand Optimization

Brand Optimization

Online Advertising or Brand Optimization is the process or methodology of making it perfect, functional and effective with the help …
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Social Media

9 Advantages Of Social Media And How You Can Make Full Use Of It?

Social media not only enables you to reach large audiences but also creates a direct connection with them. It lets you drive traffic to your site while creating organic content and also allows you to run paid ads. Evaluating your performance gives you an upper hand over businesses that don’t use social media and lets you build a brand that consumers can trust.

Social media provides an online presence to your business and also leads to significant growth of your business. Let’s look through how you can use social media to elevate your online presence.

1. Building Relationship

In the professional world, relationship building helps create opportunities for individuals to collaborate with other creators and share ideas. In fruitful working connections, all parties must actively participate in a two-way dialogue, and make a conscious effort to acknowledge and accept feedback from others to establish good working relationships.

2. Sharing Your Expertise

Sharing expertise refers to two or more people or organizations exchanging information regarding their expertise that helps one or the other participant. Knowledge gained from this group learning process when applied might in turn help grow both the businesses.

3. Increasing Your Visibility

Increasing the visibility of your business on social media would not only help with brand awareness but will also lead to growth by increasing engagement and customer interactions.

4. Increasing Brand Activity

Social networks are a great platform for brands to maintain customer relationships, while also having the opportunity to be found by new leads. You can increase brand activity by collaborating with influencers and commenting creatively on users’ posts.

5. Generating Online Traffic

Social media plays a major role in driving traffic to your website and converting business inquiries to actual business sales leads.

6. Improving Conversion Rate

Conversion rate is the number of business visitors transformed into customers out of total leads generated. This is derived to track the growth of sales from existing leads. Let’s look at some of the effective ways to increase the conversion rate on social media.

Adding live chat to your website will lead to a direct conversation with the business visitor which might solve their regular as-well-as business-related queries, avoiding distractions which might, in turn, improve the conversion rate if the goals of the visitors align with that of the business.

7. Selective Marketing

Selective marketing, also known as selective advertising, focuses on creating a demand for a particular brand rather than promoting demand for a particular product or a category.

      • Accentuating

        Referring to a particular brand’s product as premium or generalizing it for a particular type of people is accentuating. This works when the business visitors feel a sense of belongingness towards the brand.

      • Historic Relevance

        Your brand’s trustworthiness is defined by the longevity and history of customer experience. A brand with a positive history of customer experience over a while is said to be historically relevant.

8. Organic Content Creation

Organic content creation makes the customers seek your brand without paying for an advertisement. Consumers are more likely to find you with just some relevant keyword searching. This proves to be beneficial in some of the following ways.

      • Pocket Friendly

        Organic content creation enables the brand to perform organic marketing which is very pocket-friendly as this doesn’t require the brand to pay for an advertisement. Investing some money on content creation and time on tracking the insights and besides that, responding to customers is all that’s required.

      • Gain Google’s Trust

        Consumers tend to trust what google delivers to them on search results as most relevant rather than paid advertisements on the topmost spot. This is naturally because the consumers can figure out the result to be a paid advertisement and not an organic, relevant search result which ultimately makes it less trustworthy and more likely for them not to click.

However, it can take months to organically rank on google for you to appear on the topmost spot of search results. While it just takes a few minutes to take that spot just by paying for an advertisement, which might not help in the long run.

9. Knowing Your Audience’s Preferences

Posting creative content regularly on your website can prove to be beneficial for attracting authentic traffic to your website. This can be done in the following ways.

Giving your audience the information they care about will result in a boost of their engagement.

Consistency while posting content is necessary for better engagement.

After consistently posting a particular type of content over a while, try sharing a different type of content that might interest the consumers.

Polling after posting two consistent content cycles might help figure out the preference of consumers. And then sharing the content according to their preference will result in better engagement.


Having a social media account is an amazing way to get reviews about your business at convenience. With a little bit of work and an amazing strategy, you’ll achieve the results that you dream of.

Now that you know the advantages of social media, it’s time for you to start using these tools to their fullest for your business to be in an advantageous position.

I hope this blog was insightful and that you’ll create a splendid feed by being inspired by these social media tools.

Remember, it’s often about the strategy and the attractiveness of what you put out, and not just about what you post.

For more tips on Social Media, get in touch with us.
Let us know in the comments, your views on the above-mentioned advantages of social media.

You can read our other blogs!

Brand Optimization

Brand Optimization

Online Advertising or Brand Optimization is the process or methodology of making it perfect, functional and effective with the help of available resources and cost. …
Read More
Brand Optimization

Brand Optimization

Online Advertising or Brand Optimization is the process or methodology of making it perfect, functional and effective with the help of available resources and cost. Brand Optimization includes the analysis of products or services quickly recognized. The value and features are easily understood. Optimization creates a clear picture of the Brand in the mind of the audience.

Brand Optimization in digital marketing is placing or creating the online presence of your brand with all the perspective manners using SEO platforms of the internet. In Digital Marketing your website reflects your Brand, the Website’s Design, Content, Layout and functionality is the Brand’s online Image.

The first impression you gain from the audience is Visual Content. You need to focus on designing of Website and Use info-graphics and visual layouts on Social Media and the Website. 2. Video Promotion: using Audio and Video, the message can be delivered effectively to connect the audience.

Message delivering content becomes very important to create the image of the brand and the company or organization. It should be rated according to Search Engine parameters. Google has its own parameters to rank the Websites.

Digital Brand Optimization is delivering the objective and values of a Brand using SMART techniques.

We follow SMART (Specific, Measurable, Attainable, Relevant and Timely) technology to define the client’s objective :

  • Awareness activities: We aim to increase awareness of your brand or message.
  • Acquisition tactics: We focus on gaining more customers.
  • Conversion tactics: We seek to increase online sales or registrations

Once the objectives have been defined, we provide a top-level summary of our Strategy – outlining how we are going to use digital marketing to meet them. The strategy should summarise the ‘bigger picture’ without going into detail. It will explain the concept behind the tactics, providing a general overview of the techniques to be used.

“To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.”

John Caldwell

You can read our other blogs!

Brand Optimization

Brand Optimization

Online Advertising or Brand Optimization is the process or methodology of making it perfect, functional and effective with the help of available resources and cost. …
Read More


Adieu to Old Google Search Console also referred to as “ Webmaster Tools”. Google Search Console has updated and combined reports in New Search Console. Many of the old features are removed and replaced with new report tabs.

A very important update is Google Search Console has added is Instead of using the exact URL, it will transition to using the canonical URL for reporting.

It will unify the data, search metrics are based on canonical URL, rather than URL referred to by Google Search.

  • At an individual URL level, you will see traffic shift from any non-canonical (duplicate) URLs to the canonical URL.
  • At the property level, you will see data from your alternate property (for example, your mobile site) shifted to your “canonical property”. Your alternate property traffic probably won’t drop to zero in Search Console because canonicalization is at the page, not the property level, and your mobile property might have some canonical pages. However, for most users, most property-level data will shift to one property. AMP property traffic will drop to zero in most cases (except for self-canonical pages).
  • You will still be able to filter data by device, search appearance (such as AMP), country, and other dimensions without losing important information about your traffic.

New Features In Search Console:

Crawl Errors In Index Coverage Report

Crawl errors will be reported in the Index Coverage report.

The aim is to allow webmasters to find and remedy issues that are actively having a negative impact on crawling and indexing.

Sitemaps In Index Coverage Report

The new report provides all the information of the old report, plus detailed crawl status information from the Google Index.

The Index Coverage report will also be the new home for sitemaps data. Google says this will make it easier to focus on URLs that site owners care about.

Users will be able to track URLs submitted in sitemap files by selecting and filtering data in the Index Coverage report.

Fetch As Google In URL Inspection Tool

In addition to offering ‘Fetch as Google’ capabilities, the URL Inspection tool shows information such as HTTP headers, page resources, and the JavaScript console log.

The tool can also be used to submit images for re-processing in order to get them updated in search results as soon as possible.

User-Management In Settings

Search Console’s user management interface has been merged with the Settings section. This replaces the user-management features in the old Search Console

Old Features Removed In Search Console

The following features are getting removed from Search Console. Some are being replaced, and some are going away altogether.

  • Old Crawl Errors report
  • Crawl Errors API 
  • HTML suggestions 
  • Property Sets 
  • Android Apps 
  • Blocked Resources Reports 
  • Structured Data reporting